Shrinking To Expand
Pressure sensitive labels have messaging limitations that may require brands to use additional labels to communicate key messages. By utilizing the entire moldable shape of a container, brands are seeing upwards of 60% more coverage, providing the necessary real estate to convey important messaging.
About the Application
Traditionally an application dominated by gravure and wider-web converters, the narrow-web market is beginning to experience accelerated growth in shrink application as run lengths across all markets continue to reduce in size.
Becoming more prevalent in end-use segments like food and beverage, personal care and bulk product packaging, shrink has also maintained its prominence in the pharmaceutical and security sector by providing tamper-proof seals.
Benefits of shrink sleeves for brands:
-Nearly 360 degrees of container coverage for maximum brand messaging
-Capability to add tamper-evident seals with cohesive branding
-Eco-friendly labeling
-Reverse print results in lower risk of label tarnish
-Suited for both short and long runs
What does that mean for converters? According to industry leader AWA, shrink sleeves account for roughly 18% of the global label market with continued growth anticipated. There is a clear path for profit through the application, both with flexographic printing and digital inkjet.
Application at a Glance: Shrink Sleeves
Getting into shrink production is more than just distortion software and new business. You need the right technology, supplies, and workflow to bring it all together.
Read MoreOn-Demand Webinar - Using Digital Hybrid to Exceed Brand Expectations
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The Future of Flexo
Innovation in Flexo - What’s next for labels and packaged printing for narrow-web converters.
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