One of Denmark’s leading label converters, FlexoPrint AS, has installed a Mark Andy Digital Series press at its headquarters in Randers.

The inkjet/flexo line is the first in Denmark and was chosen for being a ‘True Hybrid’ according to CEO Lars Ole Nauta, who commented: “We know the flexo process well and see UV inkjet as a stable production platform and the best match for the quality our clients demand. To be able to secure the best of both from one manufacturer made the choice of Mark Andy an easy one.”

The company produces a wide range of single and multi-layer labels and tags on a variety of substrates from self-adhesive stock to film and foil, in up to eight colors. FlexoPrint’s business has been built on medium to long run work for large international commodity companies, where high levels of added value techniques are not always needed. This bucks the trend that many label converters are experiencing, where runs lengths are declining and more complex labels are in demand. “We see our job portfolio as a fundamental strength, but are also aware of the variety and diversification that digital capability will bring,” he added, suggesting that as much as 80% of the work produced on the new Mark Andy Digital Series press will be from new clients.

Also drawing praise from Lars Ole Nauta is the beneficial effect of his longstanding relationship with Joakim Marcusson of Convertec, Mark Andy’s agent in Scandinavia. “When you are investing in new technology you need to have the support of someone who knows your business and is committed to providing back-up when needed.”

Currently, FlexoPrint employs more than 120 people across four sites that include the main one in Randers, as well as DES Labels in Århus, H&P Etiketten in Salzbergen, and TOM Etiketten in Greven.

Looking ahead, FlexoPrint sees continued growth and more development of its Group situation. On the technology side, apart from needing extra slitting capacity, Nauta says the Company’s medium and longer term investment program in digital print technology. “We just need to prove it to ourselves and develop a strong commercial model – but there is no doubt that digital is the future,” he concluded.

About the Author

Nick Coombes, Director of The Publicity Studio, is a well-respected veteran in the label and folding carton industry. With an international reputation and passion for printing, Nick provides an independent voice and an extensive network of contacts that he’s established over the past 40 years.