MD Labels, the Polish converter based in Kalisz, has become the first in Europe to install three Mark Andy Digital Series hybrid presses.  

The first Mark Andy hybrid started operation at MD Labels in 2018 and gave the company an immediate growth in production capability.  It was joined in 2022 by the second hybrid, this time a Digital Series HD.  The third press, also a Digital Series HD, started production this year.  All three use a combination of flexo and UV inkjet technology.

According to MD Labels’ co-owner Marcin Jasinski: “These presses are the ideal response to market needs that are constantly changing.  Today’s consumers expect more high-quality personalized products at affordable prices.  The market also demands shorter print runs or different versions of the same product and label.  With Mark Andy presses we have the right technology to meet these challenges.”

The innovative technology of the Mark Andy presses has proved an important stimulus for market growth with MD Labels securing both new orders and new customers.  In addition, they have also allowed the company to grow its workforce and expand its total production capacity.  This means that its customers now enjoy a top-class production portfolio that allows their products to stand out on the shelf.  

Mr Jasinski added: “The Mark Andy Digital Series offers multicolor printing, including white, as well as VDP and versioning.  This produces premium labels that can be highly embellished, metalized, transparent, or printed on decorative paper – and from one copy to short- and mid-runs.”  Commenting for Mark Andy, Sales Manager for Europe Lukasz Chruslinski added: “Digital technology in label production brings huge opportunities and capacity for the food and other industries, especially with changing market conditions and a developing business environment.”  

So comprehensive is MD Labels’ new capability that Diet-Food, the Polish manufacturer of health and organic food, has established a strategic partnership with the company that covers the production of all its labels.   Diet-Food was established in 2013, and its current portfolio covers more than 300 different products, nearly 90% of which are organic.  Its products use the highest quality raw materials from various countries, such as Brazil, Peru, Romania and China.

“Among other things, these exceptional ingredients give our products their unforgettable taste and unique character,” said Michal Szafarz, co-owner of Diet-Food.  “We deliver them to the Polish domestic market as well as to many countries around the world, even exotic ones like Dubai!  As a result, we make healthy food available to many people on a global scale.”

Diet-Food’s cooperation with MD Labels dates back many years, with its entire label requirement now supplied by the Kalisz-based company.  “It’s a really big challenge,” said Marcin Jasinski.  “We always do our best to make our customers’ products distinguishable on the shelf – after all, it’s consumer choice that impacts our customer’s success in the shop.  So, our labels must be of the highest quality while meeting the very different needs of brand owners.  We can only achieve this because of the investment we have made in Mark Andy hybrid presses.”

Michal Szafarz confirmed: “Having MD Labels as a business partner allows us to offer a high-quality and eye-catching product.  In our industry, short delivery times are also very important, so packaging must be manufactured and labeled very quickly.  Our co-operation with MD Labels, and the hybrid presses they use, guarantees fast delivery of ready-to-go labels.  What’s also important and gives us added flexibility and comfort is that we can order various types of print runs, depending on a final product.  Our dynamic sales and market growth is all thanks to MD Labels and their Mark Andy presses.”

As Lukasz Chruslinski concluded: “What’s most important from our point of view is that MD Labels bases its production purely on Mark Andy hybrid technology.  The growth of both companies is proof that our technology can be at the core of our customers’ and their customers’ development and successes – after all, their growth is our growth!”